IECSC Florida 2024

Entering the medical side of aesthetics and utilizing social media platforms for your business can both be very intimidating.

In this course, Michale Razzano provides insider tips for working in the medical field, including how to get started and how to add value to your medspa’s practice.

Michael shares his proven social media formula with IECSC Florida attendees so you can gain confidence creating your own social media presence.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Turn your spa dream into a thriving reality!

This course equips you with the crucial best practices you need to navigate the steps of launching and running a successful spa business. Whether you're a budding entrepreneur or an existing spa owner looking to optimize your operations, this valuable training will empower you to make informed decisions and avoid costly mistakes.

In this course, you will:

• Discover the essential market research: Understand your target audience, analyze competitors, and identify a unique niche for your spa.
• Design a captivating spa experience: Create a welcoming and luxurious environment that sets your spa apart.
• Develop a comprehensive treatment menu: Offer enticing services that cater to your target market's needs and preferences.
• Craft effective marketing strategies: Reach your ideal clients and build a loyal customer base.
• Optimize operations for efficiency and profitability: Implement systems and procedures that enhance service and maximize your bottom line.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

You won’t be sitting in a chair for this presentation!

After a brief introduction to the 5 Key Elements of a successful retail display, session participants will interact with 3 different retail vignettes. As you move from display to display, you will identify major retail themes and sub-themes, ideas for creative shelf talkers and messaging, touch creative props to support the display and leave with ideas on how to create engaging displays in your spa or wellness facility when you return home. We will briefly recap as a group to share reactions, thoughts, and inspirations.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Join our Spa Branding Masterclass to discover the secrets of crafting a magnetic brand identity that not only attracts but retains the ideal clients for your spa, directly enhancing your profitability. In this course, you'll learn the essentials of developing a strong, cohesive brand that resonates deeply with your target audience.
 
You will learn:

• Defining Your Brand to Attract Ideal Clients
• Visual Brand Consistency
• Enhancing Customer Experience into Every Aspect of Customer Interaction to Exceed Guest Experiences
• Digital Presence and Marketing to Convert Clients Looking for Unique Experiences Your Spa Offers.
• Local Engagement to Boost Visibility

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Skin conditions impact individuals of all backgrounds and ethnicities, but certain groups may be more prone to specific skin issues. Descendants of Africa, Asians, and Hispanics often face unique challenges when it comes to their skin health.

Understanding the common skin conditions that affect these populations and being able to provide customized care is essential for practitioners.

Join Pamela Springer and learn to recognize and address common skin conditions in descendants of Africa, Asians, and Hispanics, so you can provide targeted and effective treatment.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Expand your knowledge, your practices and your repertoire with this class, rooted in centuries of tradition.

Gua Sha techniques promote lymphatic drainage, improve circulation, and relieve muscle tension, all of which contribute to healthier, radiant skin and overall wellness.

Upon successful completion of this course, participants should be able to:

• Understand the historical context of Gua Sha and holistic skin care for beauty and wellness
• Basic techniques and applications; Gua Sha, lymphatic massage, red light therapy
• Physiological effects and therapeutic benefits to the skin from these holistic services
• Safety and contraindications as it relates to holistic face sculpting techniques
• Creating the best “Look Book”; crucial before and after pictures for face sculpting services
• Integration of services & Marketing “Gems” as it relates to Holistic Facial Services

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Supercharge your leadership skills and take your aesthetics business to new heights. Join Megan Smith & Ana Natalie Delgado for an immersive Leadership Bootcamp that promises to revolutionize the way you perceive leading a team. On this transformative journey, you will delve beyond the surface of conventional business strategies, guiding you to explore the remarkable connection between internal psychological triggers and untapped professional potential, all through the lens of Emotional Intelligence (EQ).

Key Topics Include:

• EQ for Innovative Leadership
• How harnessing Emotional Intelligence can reshape your leadership approach
• Fostering innovation, adaptability, and visionary thinking
• Mastering Patient Conversion and Retention: Learn the art of converting potential clients into loyal patrons
• Understanding the psychology behind patient retention and unlock strategies for sustainable business growth

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Retaining clients in the beauty industry requires more than just providing great services; it's about cultivating a relationship that extends beyond the treatment room.

In this session Cassandra McClure, brand strategist and beauty advisor, shares actionable insights on how to transform initial consultations into long-term client relationships.

Learn foundational and advanced techniques, including how to:

• Leverage follow-ups, personalized recommendations, and client education.
• Utilize digital tools for client follow-ups and personalized interactions.
• Host exclusive client events to deepen relationships and enhance loyalty.

Building a consistent client base contributes to sustainable revenue and accelerated business growth. Join us to learn how!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Discover the sublime world of essential oils. The unique properties of the oils and their vast healing potential makes aromatherapy a practical and profitable addition to a spa menu.

In this Scent-sational course learn about the powerful sense of smell; how to safely use and store essential oils and how to incorporate this healing modality into your personal and professional life.

Class participants will learn:

• A brief history of aromatherapy & sense of smell
• Recommended dosage & storage of essential oils
• How to distinguish essential oils versus fragrances oils
• Three (3) skincare categories and essential oils that benefits them

Whether you are a seasoned practitioner or new to the world of essential oils, this 60-min course offers valuable insights that will enhance your knowledge and skills.

Join Monique Blake, WellBEing Educator and LifeStyle Designer, and begin the journey into a modality that will bring a personalized perspective on your spa practice and your self-care.

* CE credit available for this class.
This course (CE4020955) has been approved as a live course for 1.00 CEs by the National Certification Board for Therapeutic Massage & Bodywork.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

This class is dedicated to those who want to build a name outside of your treatment room, while expressing your creativity and sharing your passion!

Learn about different avenues you can take, how to monetize your efforts, and a step-by-step on how to start and launch your own podcast.

This session will include a Q & A with your speaker and popular social media personality, Kirsten Goetzleman, AKA, the Tampa Waxer.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Dive into the fascinating world of the lymphatic system with industry expert Dr. Erin Madigan-Fleck NMD, LE, LEI, an esteemed figure in the field of dermatological skin sciences, holistic and integrative esthetics, and natural health.

In this interactive class and live demonstration, attendees will learn:

• Basic anatomy and physiology of the lymphatic system and what it requires for healthy function
• How to identify and incorporate essential practices that stimulate optimal lymphatic circulation
• Ways to integrate lymph system expertise into your practice, elevating your services
• Optimizing lymph function, improve treatment results, and boost client retention
• Dietary recommendations that support a healthy lymph system and promote wellness

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Up your brow game and your revenue with the hottest brow trend in the market.

In this 90-minute workshop attendees will learn the best way to tame those unruly brows and achieve a smooth and hassle-free finished look every time.

Learn step-by-step how to achieve perfect brows with brow lamination paired with wax and tint to increase your revenue, your client loyalty and your menu of offerings.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

This class will empower students to become more sales-savvy and achieve elevated results in new client acquisition. Attendees will learn valuable selling techniques to grow their revenue and excel in the spa industry. 
 
Topics include:

• How to deliver effective client consultations
• Finding the “why” (the “why” is why they buy!)
• Delivering qualifying questions and overcoming objections
• Best strategies when pricing a client
• Using habit trackers… and more!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

In my business, more and more clients are coming in with pigmentation concerns. In this class you will learn how to identify different types of pigmentation in the skin and learn my tips and tricks on how to treat them.

Bring your curiosity and questions to this interactive workshop, and I'll equip you with the knowledge you need to stay ahead of the game and make your mark in the dynamic field of esthetics.

Don't miss out on this incredible opportunity!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!