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Monday, October 14
 

10:30am EDT

Retail in the Round: An Interactive Workshop
Monday October 14, 2024 10:30am - 11:30am EDT
You won’t be sitting in a chair for this presentation!

After a brief introduction to the 5 Key Elements of a successful retail display, session participants will interact with 3 different retail vignettes. As you move from display to display, you will identify major retail themes and sub-themes, ideas for creative shelf talkers and messaging, touch creative props to support the display and leave with ideas on how to create engaging displays in your spa or wellness facility when you return home. We will briefly recap as a group to share reactions, thoughts, and inspirations.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro has over 20 years in the spa and wellness industry. She is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas to resorts, hotels to medical spas, hospitals, non-profits... Read More →
Monday October 14, 2024 10:30am - 11:30am EDT
Room 2C

12:00pm EDT

From Consultation to Cultivation: Proven Strategies for Client Retention
Monday October 14, 2024 12:00pm - 1:00pm EDT
Retaining clients in the beauty industry requires more than just providing great services; it's about cultivating a relationship that extends beyond the treatment room.

In this session Cassandra McClure, brand strategist and beauty advisor, shares actionable insights on how to transform initial consultations into long-term client relationships.

Learn foundational and advanced techniques, including how to:
  • Leverage follow-ups, personalized recommendations, and client education.
  • Utilize digital tools for client follow-ups and personalized interactions.
  • Host exclusive client events to deepen relationships and enhance loyalty.
Building a consistent client base contributes to sustainable revenue and accelerated business growth. Join us to learn how!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Cassandra McClure

Cassandra McClure

Brand Strategist / Celebrity Makeup Artist /Creator, Clean Beauty Consulting
Cassandra McClure is a dynamic force in the beauty industry, renowned for her expertise in brand consultancy, strategic partnerships, and media placement. With over a decade of experience as a celebrity makeup artist and instructor, Cassandra has pioneered initiatives such as the... Read More →
Monday October 14, 2024 12:00pm - 1:00pm EDT
Room 2C

1:30pm EDT

Master the Art of Sales: A Workshop for Non-Salespeople
Monday October 14, 2024 1:30pm - 2:30pm EDT
This class will empower students to become more sales-savvy and achieve elevated results in new client acquisition. Attendees will learn valuable selling techniques to grow their revenue and excel in the spa industry. 
 
Topics include:
  • How to deliver effective client consultations
  • Finding the “why” (the “why” is why they buy!)
  • Delivering qualifying questions and overcoming objections
  • Best strategies when pricing a client
  • Using habit trackers… and more!
Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!
Speakers
avatar for Suzanne Rich

Suzanne Rich

CEO/Founder, Lady Rich Wellness
Suzanne Rich is not just a seasoned health and wellness professional; she's a dynamic sales consultant with an extensive track record spanning two decades. With a solid foundation in spa and gym ownership for a decade, Suzanne brings a unique blend of entrepreneurial spirit and industry... Read More →
Monday October 14, 2024 1:30pm - 2:30pm EDT
Room 2C
 
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