IECSC Florida 2024

Membership collection in spas and wellness businesses have grown significantly in 2023, and this trend is only gaining momentum. In fact, memberships may be growing faster than your services, retail, or gift card sales.
So, what are the secrets to a dynamic and sustaining membership program? Join Patti Biro and Amanda Howard to discuss all aspects of membership models including the opportunity, the challenges, and the legal implications.

Key Take Aways:

• Legal considerations with contracts and memberships
• Money matters: Best practices in billing and accounting
• Membership perks that drive additional revenue and referrals
• Hot trends to give your program sizzle

Membership programs that are well crafted to your target audience can drive referrals, re-bookings, and guest satisfaction… all while offering a recurring and diversified income stream.
Create a well branded, unique program that drives revenue and results!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

This presentation explores the revolutionary concept of the Brain-Gut-Skin connection, delving into the intricate interplay between nutrition, gut microbiome, and skin health. We'll unravel the emerging field of psychodermatology to understand how mental well-being and stress impact skin health. By bridging the gaps between holistic nutrition, gut health, psychology, neuroscience, gastroenterology, and dermatology, this session offers a comprehensive insight into how beauty professionals can harness this knowledge for transformative skincare and skin treatment practices.

Class highlights:

• Integrative Approach: Understanding the Brain-Gut-Skin axis revolutionizes skincare and skin treatment, merging nutrition, integrative health, and dermatology with neurology and gastroenterology for holistic beauty solutions.
• Role of Gut Health: Delving into the impact of the gut microbiome on skin health, emphasizing the importance of nutrition and gut health in maintaining skin vitality.
• Psychodermatology Insights: Exploring how mental health and stress affect skin, shedding light on the neurobiological underpinnings of skin disorders and their psychological implications.
• Nutritional Influence: Discussing the role of diet in skin health, highlighting how specific nutrients can enhance skin quality and mitigate dermatological issues.
• Market Differentiation: Empowering beauty professionals with knowledge to offer unique, science-backed skincare treatments, setting them apart in the competitive wellness industry.
• Client Education and Wellness: Equipping estheticians with the skills to educate clients on the brain-gut-skin connection, promoting comprehensive wellness routines that encompass mental, gut, and skin health.
• Regenerative Esthetics Holistic Consultation

This topic not only positions beauty professionals at the forefront of an emerging scientific field but also empowers them to offer more personalized, effective skincare solutions, enhancing their marketability and client satisfaction.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Calling all estheticians and business owners! Your business should offer a variety of waxing services for your clients! Waxing caters to the diverse needs of your clients and diversifies your revenue.

Join Kirsten Goetzleman, AKA the Tampa Waxer, to learn:

• Why waxing?
• Waxing margins
• How to book appointments
• Occurring clientele

This business class will help you discover how and why to lean into waxing services!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

In ultra-competitive markets filled with an increasing number of big brands and franchises, creating a remarkable customer experience is the key to winning. Create an emotional connection with your customers and you will have the ultimate competitive advantage.

In this interactive workshop, you will learn how to:

• Shift from trying to attract everyone, to creating an experience for a highly specific target customer.
• Shift from creating a service menu of offerings that looks like everyone else’s to creating offerings that resonate on an emotional level with your target customer.
• Shift from giving people what they paid for, to delivering your services in unique, memorable, and personal ways that leave both you and your customer feeling fulfilled. 

Attendees will leave prepared to create a customer experience that gives their clients a “Sense of Belonging” that leads to dramatic increases in customer loyalty, referrals, and average customer value.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

You won’t be sitting in a chair for this presentation!

After a brief introduction to the 5 Key Elements of a successful retail display, session participants will interact with 3 different retail vignettes. As you move from display to display, you will identify major retail themes and sub-themes, ideas for creative shelf talkers and messaging, touch creative props to support the display and leave with ideas on how to create engaging displays in your spa or wellness facility when you return home. We will briefly recap as a group to share reactions, thoughts, and inspirations.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Retaining clients in the beauty industry requires more than just providing great services; it's about cultivating a relationship that extends beyond the treatment room.

In this session Cassandra McClure, brand strategist and beauty advisor, shares actionable insights on how to transform initial consultations into long-term client relationships.

Learn foundational and advanced techniques, including how to:

• Leverage follow-ups, personalized recommendations, and client education.
• Utilize digital tools for client follow-ups and personalized interactions.
• Host exclusive client events to deepen relationships and enhance loyalty.

Building a consistent client base contributes to sustainable revenue and accelerated business growth. Join us to learn how!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

This class will empower students to become more sales-savvy and achieve elevated results in new client acquisition. Attendees will learn valuable selling techniques to grow their revenue and excel in the spa industry. 
 
Topics include:

• How to deliver effective client consultations
• Finding the “why” (the “why” is why they buy!)
• Delivering qualifying questions and overcoming objections
• Best strategies when pricing a client
• Using habit trackers… and more!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!