IECSC Florida 2024

Want to be a luxury spa brand offering luxury services at luxury prices? This engaging esthetics workshop will combine a lecture with a practical demonstration, showcasing how spa and beauty professionals can offer opulent client experiences without breaking the bank.

Toshiana will teach actionable strategies of marketing to effectively promote these luxury services, ensuring they attract and help retain a discerning clientele. The workshop will also feature her proprietary facial massage method, AuraMELT©, among other practical methods.

Participants will leave equipped with practical tools and strategies to enhance their offerings, increase their marketability, and boost profitability, all while managing costs efficiently. This workshop is an essential learning experience for those looking to differentiate their business in a competitive market.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

What exactly is a Lash Lift? It's the hottest trend around to enhance your natural eyes without the need to add lash extensions! The best thing since sliced bread and a very profitable service to have as an add on to your salon or spa menu. And what's better? It's low maintenance for your client and more affordable than getting lash extensions.

In this session, you'll learn the history, process, proper application, the do's and don'ts and how to market your new service to maximize your revenue!

What's more? They'll be a lash lift demo where you'll also learn my signature technique on the best way to tint those fresh flutters!

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Expand your knowledge, your practices and your repertoire with this class, rooted in centuries of tradition.

Gua Sha techniques promote lymphatic drainage, improve circulation, and relieve muscle tension, all of which contribute to healthier, radiant skin and overall wellness.

Upon successful completion of this course, participants should be able to:

• Understand the historical context of Gua Sha and holistic skin care for beauty and wellness
• Basic techniques and applications; Gua Sha, lymphatic massage, red light therapy
• Physiological effects and therapeutic benefits to the skin from these holistic services
• Safety and contraindications as it relates to holistic face sculpting techniques
• Creating the best “Look Book”; crucial before and after pictures for face sculpting services
• Integration of services & Marketing “Gems” as it relates to Holistic Facial Services

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!

Up your brow game and your revenue with the hottest brow trend in the market.

In this 90-minute workshop attendees will learn the best way to tame those unruly brows and achieve a smooth and hassle-free finished look every time.

Learn step-by-step how to achieve perfect brows with brow lamination paired with wax and tint to increase your revenue, your client loyalty and your menu of offerings.

Your ticket to this session includes unlimited exhibit hall access.
Learn more, save more! Register for 3 classes and save $25 or register for 6 classes and save $100.
Register now!